The way I read this is that the woman who wrote this does not fully understand hypergamy. Hypergamy in practice is women seeking the best possible man she can for relationships and marriage, and while traits such as physical attractiveness are part of the equation, it is most certainly not the only part of the equation. One of the core tenants of "gaming women" is about how you present your personality.

And when this woman says "Actually, personality is a far bigger factor than just looks," she is not presenting new information. What she has done is narrowed the definition of hypergamy to looks and money, "debunks" it by stating that there are other traits that play a role besides too. Traits that are well established to be part of hypergamy. Of course women want a guy who also has the personality as part of the package. Men have been talking about how to improve themselves in the social sphere to succeed with women better for decades. So this is not groundbreaking news.

I will say that for a man to be the most successful with getting attention from women, he will find it easier if he has more of everything. More earnings, better physical attractiveness, more charisma/personality, and anything else that women seek.

One major factor with why looks are so emphasized is dating apps. Many men have a hard time getting to step 1 of dating if they cannot even get a date. It is hard to argue that personality is more important when you cannot even get to the phase where that starts mattering. Another thing, "personality" is often subjective to looks as well. I am not saying personality does not matter, but we are doing the equivalent of telling job seekers that they need to improve their interview skills to have a better chance of being hired when they are telling you that their resume keeps getting autorejected by the broken job portals. So we first need to get past the issue of the autorejection before we claim that "what really matters is your interview skills." Both the resume and the interview skills are relevant to hirability, as both looks and personality are relevant to success in dating. We simply need to understand what the first hurdles are when discussing issues.